Pricing changes in the commercial waste treatment sector virtually eliminated the original market for a new echnology. SEA worked with the developer to re-evaluate the technology's capabilities for purposes of identifying situations where the technology might have an economic advantage. The developer's original market strategy focused on a broad application of the technology for destruction of organic substances.

The re-evaluation conducted by SEA, helped the developer redefine its market strategy to more specific applications where the technology would have an economic advantage over conventional incineration and energy recovery.